The Challenge

UNTUCKit is a clothing company that, quite plainly, has developed shirts that are purposely intended to be worn untucked, rather than traditional button-down apparel that looks better ‘tucked in.’ Our challenge was to show UNTUCKit’s clothes for both men and women in a his-hers style. As the weather in NYC was getting colder, we had to do a photoshoot outside, where everything looks best in natural light, and quickly! UNTUCKit also was running a campaign that ended by November 30, 2017, which was our deadline.

The Approach

UNTUCKit provided us with several clothing items each from which we could choose ones that fit best. We both wore our favorite shirt for our photo - a gingham flannel for Dan and a white button-down for Becca. In strategizing our apparel, we also planned to wear different colored pants for a balanced effect. We walked around the Brooklyn Heights promenade and each shot the other’s back-side, ultimately choosing a photo of Becca on the new pedestrian bridge leading to Brooklyn Bridge Park, and a photo of Dan on the elevated promenade that overlooks the Manhattan skyline.

@halfhalftravel Untuckit case study image

@halfhalftravel Untuckit case study image

@halfhalftravel Untuckit case study image

The Results

Our permanent post for Untuckit was one of our most popular in 2017. What gave the photo its boost was the balance in color, the similar defined perspectives in each shot and the familiar locations that resonated with a lot of our followers. UNTUCKit was ecstatic with our work and re-posted our half-half shot to their Instagram. We also provided basic shots from our shoot for their future use on social media.