How we started working with Google
We wound up working on a promotion for Google’s new Pixel 2 phone in November 2017. Our challenge was to create 3 posts by the end of the month, along with an Instagram story featuring shots from the Pixel 2’s awesome camera. Posts were to be themed in several ways - the first as an introduction, the second describing a feature we liked best and the third speaking to the Pixel 2 camera specs. Our creativity kicked in here, as, to feature the phone and its camera, we actually had to do our photo shoot using Dan’s Sony a7 ii while one of us held up the phone with a background, and then switched.
We took a lot of photos of the Google Pixel 2
Google’s campaign for influencers gave us a template of how to theme our posts and what information they should cover. We took most photos during our stay in the Yucatan region of Mexico, incorporating bright colors and scenery, from a cactus and a tiled table outside to the basilica in the town of Valladolid and a covered archway in the downtown area. We finished our final post at the end of the month after our return to Brooklyn by featuring fall leaves, a pumpkin, a mitten and a hot cup of coffee as our two backdrops, while also highlighting the LiveCase we were given.
Google Pixel Buds
We ran a very fun campaign with Google to promote their Pixel Buds translation feature. We made two videos on our Facebook page and a dedicated post on our Instagram. We had a lot of fun playing with the translate features because Becca speaks so many languages!
Thanks Google for having us on #TeamPixel! This has been a cool experience for us, as we were able to use the #TeamPixel hashtag to look at what other members of the influencing community were doing on Instagram to promote the same product. Part of our challenge was to bring ‘life’ in our photography and posts to an electronic object, which we succeeded in doing by varying our locations, props and perspectives.
Enjoyed our article?
Consider supporting us! We're a 2-person team (learn more about us here) and your support enables us to create quality content. Thank you!
You may also like
Away is a luggage company that has created an excellent line of suitcases and has succeeded in grabbing attention of Instagram users by engaging them with their attractive Instagram feed.
UNTUCKit is a clothing company that, quite plainly, has developed shirts that are purposely intended to be worn untucked, rather than traditional button-down apparel that looks better ‘tucked in.’ Our challenge was to show UNTUCKit’s clothes for both men and women in a his-hers style.
Parabo Press asked us to creatively choose items from their product catalog and get our photos printed, whole photos, that is! The challenge would be to take two real-life printed photos and re-make one of our half-half photos, creating a photo within an image.
Fluent City is a language school with locations nationwide in the US. The company's mission is to make language classes trendy and accessible to adults who have busy work lives. We’ve been partnering with Fluent City while we’ve been in NYC to learn some new languages.
We love having snack bars with us when we travel, in case we find ourselves in a long-haul bus, plane or train ride. We got in touch with one of our favorite brands, GoMacro, before we left for Europe. This is how we wound up taking photos of GoMacro bars with backgrounds in Portugal for Instagram!