The Challenge

Digital Nomad Apparel is a clothing and activewear line geared mainly toward digital nomads, who work around the world and love to travel. This is a pretty niche audience, but DNA found us while Dan was on Remote Year, and many of our followers were from the nomad community on a global level due to recent press about our account.

The Approach

DNA sent us the same shirt in a men’s size and women’s size. Our approach would be to re-create ‘one shirt’ but with two backgrounds, and one half on Becca and one half on Dan, without skewing body perspective and size.

We ended up taking a few extra and sent them over!

@halfhalftravel Digital Nomad Apparel case study image

@halfhalftravel Digital Nomad Apparel case study image

@halfhalftravel Digital Nomad Apparel case study image

@halfhalftravel Digital Nomad Apparel case study image

@halfhalftravel Digital Nomad Apparel case study image

The Results

DNA was overly impressed with our half-half image and was able to use it and other images from our shoot of their apparel in their feed and Story in the future. We also created a Story to showcase aspects of the shirt such as text detail, with photos from our shoot, in order to send traffic to their feed.